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Archive for October, 2020


Search Engine Optimisation (SEO) is a cornerstone technique for your Chinese digital marketing strategy whether you are seeking to break into a new market and build your brand in this attractive market or cement your growing position amongst an increasingly competitive landscape. As the leading Chinese search engine, Baidu is the platform to focus your [...]

24 October 2020 at 08:00 - Comments

How to get more organic traffic

Again, an integrated digital marketing strategy will support your SEO ranking activity. Organic traffic will grow as your keyword strategy and delivery begins to embed and your website optimisation pays off. Equally, your brand’s Chinese social media activities on platforms such as Weibo, WeChat, Little Red Book and Youku – combined with review websites – [...]

24 October 2020 at 07:59 - Comments

How to enjoy success on Baidu

With over 800 million Chinese customers currently online, Baidu SEO is an essential channel for long-term, sustainable visibility – and its gains offer permanent benefits. Every Western brand will need to develop a bespoke strategy according to its unique goals, current position and available budget. Depending on its market position, objectives and desired investment (considering [...]

24 October 2020 at 07:58 - Comments

How to create a Baidu SEO strategy for increasing ranking, organic traffic and sales

Whether you operate in the travel industry, higher-education, e-commerce sector or B2B markets, creating a tailor-made Baidu SEO strategy is essential for your Western brand to master in order to succeed in the China market. What to know about Baidu Baidu is China’s answer to Google, with more than 800 million Chinese internet users and [...]

24 October 2020 at 07:57 - Comments

Hello world!

Welcome to BCZ. This is your first post. Edit or delete it, then start blogging!

24 October 2020 at 07:50 - Comments