Search Engine Optimisation (SEO) is a cornerstone technique for your Chinese digital marketing strategy whether you are seeking to break into a new market and build your brand in this attractive market or cement your growing position amongst an increasingly competitive landscape. As the leading Chinese search engine, Baidu is the platform to focus your…
How to get more organic traffic
Again, an integrated digital marketing strategy will support your SEO ranking activity. Organic traffic will grow as your keyword strategy and delivery begins to embed and your website optimisation pays off. Equally, your brand’s Chinese social media activities on platforms such as Weibo, WeChat, Little Red Book and Youku – combined with review websites –…
How to enjoy success on Baidu
With over 800 million Chinese customers currently online, Baidu SEO is an essential channel for long-term, sustainable visibility – and its gains offer permanent benefits. Every Western brand will need to develop a bespoke strategy according to its unique goals, current position and available budget. Depending on its market position, objectives and desired investment (considering…
How to create a Baidu SEO strategy for increasing ranking, organic traffic and sales
Whether you operate in the travel industry, higher-education, e-commerce sector or B2B markets, creating a tailor-made Baidu SEO strategy is essential for your Western brand to master in order to succeed in the China market. What to know about Baidu Baidu is China’s answer to Google, with more than 800 million Chinese internet users and…
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